3+ advertises with figureheads of Swiss television
Today marks the launch of the campaign in which the new Swiss commercial broadcaster 3+ is calling for applications for a host casting call. A bold move by the creative agency Ruf Lanz: The first ad features Kurt Felix—one of Swiss television network SF’s flagship hosts.
The campaign with which the new Swiss private channel 3+ is calling for presenter castings starts today (see Presenters wanted: 3+ in casting fever). However, the first subject shows Kurt Felix - one of Swiss television SF's flagship presenters. Consent was not obtained from Swiss television, reports the commuter newspaper 20 Minuten on the front page. The report goes on to say that the broadcaster was clearly in breach of the law even before the start of broadcasting. Further subjects with speakers from the Tagesschau and presenters of major entertainment shows will follow. It is not yet known whether the people concerned will take legal action against the improper use. This is because the use of a photo for advertising purposes requires the consent of the person concerned. According to 20 Minuten, 3+ channel boss Dominik Kaiser wants to appease the advertisers with flowers and wine. But Swiss television may also want to have its say. Whether legal action will be taken, however, can only be decided once the advertisements have appeared. The advertising campaign was designed and implemented by the creative agency Ruf Lanz (see Elevator TV hires suitable agency: Ruf Lanz) - and has brilliantly managed to get 3+ into the headlines.
