New Swiss gastronomy magazine launched

Brunner Verlag, publisher of guide-bleu.com, plans to launch a new gastronomy magazine for consumers at the beginning of 2007. The publication will start with a print run of 20,000 copies. The new magazine will report on Swiss gastronomy four times a year with a changing regional and seasonal focus. The focus will deliberately not only be on Michelin stars and top chefs. The central theme is the generally high quality and specialty of Swiss gastronomy in terms of its products and their presentation in restaurants.
The new restaurant guide will be an attractive platform for advertising, from drinks to culture and lifestyle. The first issue will be published in September and will focus on the Lake Maggiore region, Valais and the Bernese Oberland.