20 Minuten launches multichannel format for brand staging
To kick off the holiday and shopping season, 20 Minuten and 20 Minutes are launching «the season,» a new multichannel format that appeals to brands and consumers alike—with inspiring content, creative campaigns, and broad reach across all channels. Coca-Cola and MediaMarkt have been secured as presenting partners.
With "the season", 20 Minuten is launching an innovative format that connects brands and consumers during the strongest sales period of the year. The concept offers advertising customers a comprehensive communication package across all channels: digital, print and on-site in shopping centers. And all this in an attractive, inspiring environment for the readership. Presenting and competition partners also receive a large logo presence in the advertising for "the season" in the participating shopping centers and on the 20 Minuten channels. Coca-Cola and MediaMarkt have been secured as presenting partners for the first implementation of "the season".
Themed worlds around shopping, travel, indulgence and festive inspiration
"the season" runs from the beginning of November to the end of December and accompanies the consumer-intensive weeks leading up to Christmas and New Year's Eve. The editorial section includes new articles every day in various themed sections on shopping, travel, indulgence and festive inspiration. In addition, the 20 Minuten entertainment team ensures that December is anything but silent and quiet: "Santa's List" delivers fresh video content every day from December 1 to 24 - with celebrities, pop culture, spontaneous talks and crazy challenges.
The 16-page print special, which will be published on December 4, 2025, is set to be a highlight. It highlights the best aspects of the season - from winter destinations and styling ideas for the festive season to practical tips for a relaxing holiday. The special also offers creative gift ideas for foodies, beauty fans and travel enthusiasts as well as surprising trend topics such as Ube Hot Chocolate or Yoga against Foodcoma.
Good content should be fun
Gloria Karthan, Head of Lifestyle and member of the editorial team: "'the season' brings the spirit of 20 Minuten to the festive season: relevant, on the pulse of the times and with a wink. We show that good content can be just as much fun as giving gifts."
The season" is complemented by a presence in six highly frequented shopping centers in German- and French-speaking Switzerland. These locations create a large presence for "the season" and the competition partners, who can thus present themselves in an experience-oriented environment. There are generous prizes to be won from Genesis, Kuoni, Europapark and Balexert.
Mehmet Inan, Chief Commercial Officer 20 Minuten: "The trust of our customers and location partners is key for us. We are convinced that the period between November and December is something very special - an emotional and commercially strong phase. This is precisely why we developed the concept 'the season', which has been a hit from the very first implementation."
