Creators Cut Switzerland: Switzerland Tourism launches new YouTube series
Switzerland Tourism is launching „Creators Cut Switzerland,“ a new YouTube series about Switzerland as a travel destination. The first season premiered on October 29, 2025, with two more seasons to follow in the spring of 2026.
In four episodes, French filmmaker Pauline Simon and German visual storyteller Dennis Schmelz travel along the Grand Tour of Switzerland. Conceived and produced by Switzerland Tourism in collaboration with Stories AG / Jonas Bayona, this YouTube series offers a glimpse into Switzerland’s contrasts—always accompanied by creative challenges that bring the creators into contact with the country and its people in a playful way.
Authentic encounters instead of glossy advertising
Each episode takes the creators to a new regional host, where they tackle a video challenge and capture their unique perspective on Switzerland on film. Whether it’s a perfect shot on Lake Constance, an encounter with Swiss culture, or unusual places to sleep in the mountains—the series thrives on authenticity, emotion, and visual impact. It takes viewers to places like Lake Constance in Thurgau, Bern, Fribourg, Murten, Gruyères, and the Gastlosen mountain region in Jaun, deliberately shining a spotlight on the off-season and lesser-known destinations. In this way, Switzerland is presented not merely as a backdrop, but as a stage for experiences.
Strategically focused on YouTube
As the largest video search engine, YouTube is a central component of Switzerland Tourism’s content strategy. With „Creators Cut Switzerland,“ the organization is strengthening its presence on the platform and fostering engagement with international, digitally savvy target audiences.
The content produced by the creators during filming was already posted on their own channels while they were traveling. A second wave will follow the official launch of the YouTube series: The protagonists will share their personal highlights in the form of a vlog on their own channels. This creates a powerful social media multiplier effect.
