Made Identity creates new look for Moon+Stars
Made Identity is giving the Moon+Stars Festival a new visual identity. The Zurich-based branding agency has developed a brand identity that reflects the grandeur of Locarno and anchors the festival even more firmly in its home city.
The Moon+Stars Festival is now presenting itself with a new look. Made Identity from Zurich has created a brand world for the music festival in Locarno that visually translates the experience between Lake Maggiore and Piazza Grande into the brand.
For 11 days every year, Locarno is transformed into a festival site with three stages, a Ferris wheel, a food festival and a unique atmosphere. The event attracts more than 160,000 visitors between the lake basin and the old town. With its new appearance, the festival is now opening a new chapter.
World of color inspired by Locarno's facades
Fabian Keller, Chief Marketing Officer of Moon+Stars, says: "Moon+Stars is probably the most beautiful festival in Europe - from the backdrop to the atmosphere. With the new look, we are opening a new chapter that makes our roots in Locarno visible. The new color scheme is inspired by the facades of the old town and anchors Moon+Stars even more firmly in its homeland. An image that reflects the grandeur of Locarno and stands for quality, elegance and solidarity."
The brand world builds on the established color world, but develops a more sophisticated and versatile expression with additional elements. In addition to the lettering, a figurative mark and an illustrative world were created, which opens up a more multifaceted brand experience both spatially and digitally.
A short vacation, not just a concert evening
"We wanted to create a brand that carries the feeling of a summer night. Moon+Stars is not just a concert evening, it's a short vacation. We wanted to create space and expression for this promise," explains Zoe Heeb, Art Director at Made.
The brand becomes visible for the first time with the announcement of the first acts. Over the next few months, the new appearance will be further expanded until it is finally time for Moon+Stars on the Piazza Grande again in the summer.
Responsible at Moon+Stars: Fabian Keller (Chief Marketing Officer). Responsible at Made Identity: Zoe Heeb (Art Director).
