Jungheinrich and Corpmedia: Content marketing in front of the Matterhorn
The Corpmedia agency produced a film for Jungheinrich Switzerland set against the backdrop of the Matterhorn in Zermatt. The production was created without traditional pre-production, but instead used a journalistic approach and high-end cinematic visuals.
What at first glance looks like an ordinary delivery turns out to be a well thought-out content marketing project: Corpmedia produced a film for Jungheinrich Switzerland at the foot of the Matterhorn. The special feature: the production did not require any pre-production, scripting or location scouting.
Journalistic workflow instead of classic production
The film was shot in a single day in Zermatt and in front of the 5-star resort Riffelalp at 2222 meters above sea level. The production team used anamorphic cinema lenses and a journalistic workflow. This approach made it possible to dispense with traditional preparation phases and still meet the highest visual standards.
Even the statement, for which only 25 minutes were available, demonstrates the quality of the camera coaching of the inexperienced protagonist. This approach not only optimizes the production process and costs, but also strengthens brand management.
Consistent visual language across all formats
Despite the ad hoc production method, Storyworld fits seamlessly into the developed style and the series of past films that Corpmedia has produced for the intralogistics provider over the past five years. Jungheinrich Switzerland is clearly positioning itself as a leading provider in its sector thanks to the consistently high-quality visual language and emotional staging.
The brand remains recognizable across all formats, while the high-end cinema look clearly sets it apart from the crowd. The film also pays tribute to the personal brand of Roger Grütter, who comes across as the confident, authentic and likeable face and voice of the company - a decisive factor for trust and identification in communication.
The result is an authentic, efficiently modularly produced film that proves that journalistic thinking in content marketing is the key to relevance, resonance and profitability. Corpmedia shows that impact is not only created on the screen, but also in the minds and hearts of the target groups - and at the same time remains tangible in the budget.
