Bank Cler and Neu let Banknote outgrow itself
Bank Cler illustrates its commitment to financial advice with a banknote that extends beyond its own boundaries. For the new poster campaign, the Neu agency commissioned Lucerne-based illustrator Amadeus Waltenspühl, who artistically expanded the 20-franc note to show what is possible with good financial advice.
How much potential is there in a 20-franc note? More than you might think - at least if you look at it the way Bank Cler does in its new poster motif. The motif shows a classic banknote that grows beyond its edges: in the extended illustration, things that can be made possible with money unfold around the note - traveling, creating a home, providing for a family.
This visualizes the bank's advisory promise in a surprising, artistic way. If you have your finances in order, you can get more out of them - and realize your life plans step by step. The poster takes it literally and calls out: "Make more of your money."
The extended note was illustrated by Lucerne-based graphic designer and illustrator Amadeus Waltenspühl, whose work has already won several awards and been exhibited internationally. His sensitive handwriting turns the banknote into an organically growing work of art that shows how much potential there is in good advice.
The poster was placed in places where new things are being created - for example at the ZHdK, the Zurich School of Design and the Lucerne School of Art and Design.
Responsible at Bank Cler: Gregor Eicher, Barbara Tanner. Responsible at Neu Creative Agency: Sandy Pfuhl, Adrian Staehelin, Jacqueline Hugentobler, Pian Gumpp, Maison Fitzgerald, Adriana Stepanov, Fabienne Schoberth, Nico Ammann, Simon Rehsche Illustration: Amadeus Waltenspühl, Visual Eyes
