Four books that might interest you
Creative methods, smart strategies, and surprising insights: These four recent books on marketing and communication challenge old ways of thinking and offer new perspectives on power, decision-making, creativity, and security
In collaboration with GetAbstract, we present four books from the marketing and communications sector. This time: "Rethinking Female Power", "Smart Management", "The Creativity Code" and "Insider Espionage".
Rethinking female power
Eva Thöne
Publisher: Hanser Berlin
Year of publication: 2025
Pages: 256
ISBN: 9783446283022
What is the reason that extremely self-confident men like Trump or Musk have so much power, while women like Angela Merkel are at best respected as powerful mother figures? Eva Thöne says: Millennia-old myths shape our idea of who is entitled to power and who is not. Women are only mentioned in passing. This not only harms women. It also means that alternative, more democratic forms and structures of power hardly stand a chance. An astute plea for a more open, multi-layered view of the world that does not rely on personal power, but on factual orientation and shared responsibility.
getAbstract rating: 9
Qualities:
- Analytical
- An eye-opener
- Inspiring
Smart Management
Make good decisions with simple heuristics.
Jochen Reb, Shenghua Luan and Gerd Gigerenzer
Publisher: Campus
Year of publication: 2025
Pages: 304
ISBN: 9783593520391
Rational action, utility maximization and optimal decisions are impossible in a complex world with uncertainty and unsolvable problems. Heuristics, on the other hand, work - they are simple rules that can be used to cut complexity like a Gordian knot. The trick, however, is to use the right heuristics in the right context. The authors present many of these methodical shortcuts and also explain why they often deliver faster, more economical, more accurate and more transparent results than complex decision trees and algorithms.
getAbstract rating: 9
Qualities:
- Science-based
- Systematically
- Eloquent
The creativity code
25 rules for success for your creativity.
Christian Sellmann and Josef Brunner
Publisher: Vahlen
Publication year: 2024
Pages: 362
ISBN: 9783800674756
Creativity is not reserved for geniuses alone, but can be specifically encouraged. The prerequisites for this vary greatly from person to person. Based on interviews with creative people from a wide range of fields, Christian Sellmann and Josef Brunner have identified rules for success that are easy to follow. In their book, they offer a kind of toolbox for increasing creativity, which anyone can use according to their preferences and needs. An enlightening read for anyone who wants to be creative without relying on flashes of genius.
getAbstract rating: 8
Qualities:
- Comprehensive
- Practical Examples
- Insider knowledge
Insider espionage
Frank C. Danesy
Publisher: UTB
Year of publication: 2025
Pages: 334
ISBN: 9783825264796
Not everyone is a 007. Many spies do not work on behalf of Her Majesty, but as insiders on their own account - and cause great damage to companies or authorities in the process. Insider spies strike when there are weak points in the system. Unlike a break-in, it is not immediately apparent whether espionage has taken place. With the help of his five-factor model, Frank C. Danesy shows how to recognize the risks of insider espionage at an early stage and protect yourself through prevention. Examples of real espionage cases provide exciting insights into practice.
getAbstract rating: 8
Qualities:
- Analytical
- Practical Examples
- Explosive
