POP realizes campaign for Winterthur Short Film Festival
The 29th edition of the Winterthur International Short Film Festival kicks off on November 4. The agency POP Creative Services is once again in charge of the public relations campaign. At the heart of the campaign is a dystopian festival trailer featuring a glitter-inspired aesthetic.
From November 4 to 9, Winterthur will become the heart of short film. For the 29th time, filmmakers and audiences will come together at Switzerland's most important short film festival. In addition to competitions and world premieres, visitors can look forward to a vibrant supporting program with concerts, parties, talks and industry events.
Dystopian allegory with a glittery aesthetic
The festival trailer by Matthias Sahli and Immanuel Esser is the focus of the communication campaign. Their film "Algae" stages a dystopian allegory with glittery aesthetics and grainy analog charm. This striking contrast also gives the design of the advertising material an unmistakable look.
The campaign can be seen on posters, DOOH, advertisements, in cinemas and online as well as at the festival. The agency POP Creative Services is once again working as a partner for the festival management.
Responsible for the International Short Film Festival Winterthur: Olivia Häberli (Head of Communications), Rudolf Gehring (Commercial Director), John Canciani (Artistic Director), Inken Blum (Head of Industry). Responsible at POP Creative Services: Roli Hofer, Michi Benz (strategy, concept and creation). Festival trailer: Immanuel Esser, Matthias Sahli.
