Advertising sales increase by 8.8 percent in July

According to the AIS Advertising Index Switzerland published by Wemf AG für Werbemittelforschung, investments in advertising increased by 8.8% compared to the previous year. Advertising sales in the summer slump month of July amounted to CHF 222 million.
The following sectors invested significantly more in advertising than in the previous year:
Finance/Insurance (+ 55.7 percent)

Trade (+ 29.8 percent)
Media (+ 27.3 percent)
Cosmetics/body care (+ 25.5 percent)
Tourism/leisure (+ 20.5 percent)
Services (+15.9 percent)
Clothing/shoes (+12.8 percent)
Residential/house (+10.5 percent)

Fewer investments were made in the following sectors:

Tobacco products (- 33.9 percent)
Telecommunications/Internet (- 30.5 percent)
Food (- 22.7 percent)

The other sectors were a maximum of 10 percent above or below the previous year's advertising investments.

In absolute figures, investments in online advertising also fell, as reported by Netzwoche. 3.4 million was invested in this advertising medium. Compared to the previous year, this corresponds to an increase of 21.7 percent.
The July dates are on

www.wemf.ch is available for download.