Scholz & Friends Zurich for Salt Home+: Digital Experiences
With its Salt Home+ offering, Salt is introducing a new dimension of internet performance and entertainment quality. The launch campaign, developed by Scholz & Friends Zurich, shows how digital experiences reach every corner of the home thanks to WiFi 7.
Salt is expanding its portfolio and presenting Salt Home+, a new premium offer that provides Swiss households with high-performance Internet and first-class entertainment. The launch campaign designed by Scholz & Friends Zurich creatively visualizes how the home is filled with digital experiences right down to the last corner thanks to WiFi 7.
The campaign focuses on impressive visuals and animations in which houses from the basement to the attic are literally overflowing with digital experiences. The focus is on particularly important application areas such as entertainment and gaming. This message is also conveyed in the campaign's moving images:
The orchestrated campaign has been running throughout Switzerland since October 20. The media mix includes OOH, DOOH, display banners and social media. The campaign is also present in Salt stores.
Responsible at Salt: Fabrice Allegro (Chief Marketing Officer), Christoph Schwarz (Director Brand Management & Marketing Communication), Fernando Trabadelo (Marketing & Communication Manager), Nadina Vollenweider (Marketing & Communication Specialist), Fabiola de Luca (Communication Specialist) Responsible at Scholz & Friends Zurich: Franziska Stäger, Barbara Hartmann, Christian Vosshagen (creation), Ramon Zahnd, Wiebke Pries, Anja Sattelmeyer (consulting), Monja Mangieri (desktop publishing), Kerstin Mende (art buying), Mathias Rösch (overall responsibility) 3D illustrations and animation: Circo Visual, VisualEyes International AG Media agency: Connection
