Jung von Matt/Limmat posters for Swiss and BMW

Jung von Matt/Limmat has launched new poster campaigns for two clients. The Zurich-based advertising agency has created new posters for Swiss at Swiss airports and a congratulatory poster for BMW. The posters for Swiss have been hanging at the airports in Zurich, Basel, Geneva and Lugano since mid-August. The various messages are staged in a media and location-related manner in the look of the usual airport billboards. From large parking garage posters to special format posters at check-in and posters in the arrivals area.
The poster for BMW will be on display in and around the University of Applied Sciences for Engineering and Information Technology from the end of August. With this poster, BMW congratulates the Department of Automotive Engineering at the Bern University of Applied Sciences for Engineering and Information Technology, which is celebrating its 75th anniversary. BMW wants to highlight the benefits of the department in general and the BMW-specific "Joy of Driving" in particular. For example, a curve diagram on the blackboard leads directly to a serpentine road. This is intended to link the theoretical work on the car directly with the sensory experience in the car.