Podcast stefanundstefan: "Really now?": Hugo Bigi on media, power and authenticity

The latest episode of the HWZ podcast «stefanundstefan» explores the art of staging in the age of AI and deepfakes. The guest is media scholar, host, and musician Hugo Bigi.

In the latest episode of the HWZ podcast "stefanundstefan", Stefan Eggenberger and Stefan Vogler talk to Dr. Hugo Bigi, media scientist, musician, presenter of TalkDaily and lecturer at the HWZ Hochschule für Wirtschaft Zürich, on the question of what is still real in the age of deepfakes, AI avatars and permanent staging.

Under the title "Switzerland 6.0 - Really now? Media, power and authenticity", the three discuss how truthfulness can assert itself in a world where everything becomes a stage - from social media and newsrooms to corporate communications. Bigi talks about the fine line between impact and truth, the responsibility of the media and why authenticity today is more a craft than an attitude.

"Dr. Hugo Bigi knows how to make an impact - and why that's not enough," reads the announcement for the episode. The experienced journalist and lecturer advocates looking behind the surface and critically reflecting on the mechanisms of media power - especially now that artificial intelligence is increasingly blurring the line between appearance and reality.

The HWZ podcast "stefanundstefan" highlights current topics from business, society and education with guests from science, media and practice. The latest episode is now available on all common podcast platforms.

The new episode of the HWZ podcast "stefanundstefan" sheds light on staging in times of AI and deepfakes

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