Success factors for social media marketing
Beim Einsatz von Social Media gibt es Chancen, aber auch Risiken. Was sind die Erfolgsfaktoren? Wo liegen die Risiken? Von Imre Sinka, Dotpulse Werbeagentur.
Over the last few weeks, I have attended several social media marketing events and listened to various presentations from companies. I have summarized the most important success factors from these presentations:
Social media governance before social media marketing
Social media governance is a prerequisite for a company's presence on the social web. Formulate your social media guidelines, a social media strategy and directives on responsibility within the company before you become active on the social web.
Relevance counts
On the social web, users determine what is of interest to them. This cannot be bought with media spending. If you ask around on the social web, you will recognize what moves your consumers. And if you build your social media marketing activities on these topics correctly, you can gain the engagement of your target group.
No barriers to entry
Consumers find it difficult to make their own films, stage photos or write short stories. Your activities on the social web will be more successful if you use mechanisms for engagement that are simple and familiar to your consumers.
Own communities have no future
Own community websites are being abandoned. Save yourself the investment in your own community websites and be present on the social web where your consumers are.
Use Twitter now
Twitter has 10 times more readers than writers. That's why you should use Twitter now to disseminate relevant information and offers and thus strengthen your authority and competence.
No exaggerated expectations
It is difficult for a Swiss company to gain tens of thousands of fans on Facebook or thousands of participants for a social web promotion. Avoid disappointment by formulating realistic, measurable qualitative and quantitative objectives.
No fear of losing control
Many companies are afraid of losing control of the dialog with consumers. Be aware that people are talking about the quality of your brand and its social and ecological behavior on the social web even without your intervention. Wouldn't it be better for this to happen in a channel that you can influence?
The social web offers every company interesting opportunities for brand development. The prerequisites are a relevant topic, measurable goals, a certain willingness to take risks and human and financial resources.
Imre Sinka, dotpulse Webagentur AG
Social media governance before social media marketing
Social media governance is a prerequisite for a company's presence on the social web. Formulate your social media guidelines, a social media strategy and directives on responsibility within the company before you become active on the social web.
Relevance counts
On the social web, users determine what is of interest to them. This cannot be bought with media spending. If you ask around on the social web, you will recognize what moves your consumers. And if you build your social media marketing activities on these topics correctly, you can gain the engagement of your target group.
No barriers to entry
Consumers find it difficult to make their own films, stage photos or write short stories. Your activities on the social web will be more successful if you use mechanisms for engagement that are simple and familiar to your consumers.
Own communities have no future
Own community websites are being abandoned. Save yourself the investment in your own community websites and be present on the social web where your consumers are.
Use Twitter now
Twitter has 10 times more readers than writers. That's why you should use Twitter now to disseminate relevant information and offers and thus strengthen your authority and competence.
No exaggerated expectations
It is difficult for a Swiss company to gain tens of thousands of fans on Facebook or thousands of participants for a social web promotion. Avoid disappointment by formulating realistic, measurable qualitative and quantitative objectives.
No fear of losing control
Many companies are afraid of losing control of the dialog with consumers. Be aware that people are talking about the quality of your brand and its social and ecological behavior on the social web even without your intervention. Wouldn't it be better for this to happen in a channel that you can influence?
The social web offers every company interesting opportunities for brand development. The prerequisites are a relevant topic, measurable goals, a certain willingness to take risks and human and financial resources.
Imre Sinka, dotpulse Webagentur AG
