Coop's online supermarket goes on the offensive

Coop is massively expanding its online supermarket. The range will be tripled with immediate effect, Coop announced in a press release. This means that more than 10,000 products can now be ordered online.
Success story Coop launched the online supermarket 5 years ago. In 2005, the Coop online supermarket generated sales of CHF 25 million with 140,000 deliveries, 57 percent more than in the previous year. 70 percent of customers are women, mostly working and with children. For 76 percent of customers, there is no more than one day between the order date and the delivery date. For the current year, Coop expects sales of over 40 million Swiss francs for the online supermarket and wine store. According to the press release, break-even should be reached in 2008.
Largest range With the largest online range in Switzerland, Coop now covers the needs of a weekly shop. In addition, the wine store contains more than 1000 wines. The prices of the products in the online store are exactly the same as in the stores. From September, customers will also benefit from most of the promotions in the Coop stores.