ADCE Creative Week 2025: AI summit and live jury in Barcelona

ADCE Creative Week 2025 presents itself with a completely new format. From November 19 to 21, creative minds of all profiles - from students to leading industry experts - will gather in Barcelona for a three-day festival of creativity and innovation.

Historic premiere: public jury meeting

The kick-off on November 19 marks a milestone: for the first time in the history of the ADCE Awards, the final jury session will be held in public. The jury presidents will discuss the presentation of the Special Awards and the Grand Prix in front of an audience - a unique insight into the evaluation criteria for the prestigious award.

AI in focus: AI Creative Summit

The two-day AI Creative Summit on November 20 and 21 is entirely dedicated to the topic of artificial intelligence in the creative industry. International experts will discuss AI-supported agency models, new job profiles such as prompt engineers and ethical issues surrounding the integration of AI into the creative process in presentations and panels.

Live challenge and promotion of young talent

The AI Creative Challenge on November 20 promises to be particularly exciting: In a live competition, creatives will respond to a surprise briefing in real time with the help of AI tools. The format is the first of its kind in Europe.

The next generation won't miss out either: on November 19, design and advertising students will have the opportunity to receive valuable feedback from leading creative directors in portfolio reviews.

Festive setting

The Creative Week is rounded off by two gala events: The ADCE Student Awards Gala honors the next generation of creatives, while the ADCE Awards Gala recognizes the most outstanding creative work in Europe.

Further information and tickets:
Complete schedule
Ticket information