PR Suisse: The Swiss Public Relations Association
Since 1954, the professional association has been committed to promoting public relations as well as education and continuing professional development in this field.
The Swiss Public Relations Association (SPRV) is a professional association with seven regional associations (Basel, Berne, Lausanne, Lucerne, Lugano, St. Gallen and Zurich) and around 1,700 members. It was founded in 1954 as the Swiss Public Relations Society (SPRG). Since then, it has acted as a professional association for the promotion of public relations as well as training and further education in this field of activity. The SPRV also includes the professional register and the examination board.
The professional register
Professional members of the regional companies who meet particularly high professional qualifications are entered in the professional register. They must provide proof of their professional qualifications and experience and be working full-time and in a managerial position in the field of public relations. The SPRV grants them the right and obligation to use the title BR/SPRV.
The examination board
Under the supervision of the Federal Office for Professional Education and Technology (OPET), the SPRV Examination Board has been conducting the higher professional examination for PR consultants since 1979 and the professional examination for PR specialists since 1984.
The training institute for PR professionals
The Swiss Public Relations Institute SPRI was founded in 1969 by the SPRV and is today an independent and successfully recognized institute for continuing education in public relations.
The SPRI is the only training institute for PR in Switzerland officially recognized by the European Confederation of PR Associations (CERP) whose training and further education policy focuses exclusively on public relations. It has set itself the goal of improving the quality of PR work and is responsible for the practical training and further education of PR professionals at all levels. To this end, the SPRI organizes courses in the areas of PR careers (entry-level courses for PR practitioners, professional examinations for PR specialists, higher professional examination for PR consultants/federally certified diploma), PR continuing education (specialist seminars and courses) and PR postgraduate studies (various CAS/certificate courses and parts of MAS studies).
Public relations are subject to constant change or must be subject to it. Only in this way can they fulfill their task of improving communication between people whose values and needs are subject to constant change. It is the task of all public relations professionals to become aware of the resulting responsibility on a daily basis. Supporting them in this task, but also highlighting trends, explaining their significance and discussing ways of actively coping with them, is a central aim of the SPRV's efforts, both today and in the future. PCM
Each of the seven SPRV regional associations invites its members to an event practically every month. They offer case studies, exchange of experiences, further training as well as social life and networking. More at www.sprg.ch
The professional register
Professional members of the regional companies who meet particularly high professional qualifications are entered in the professional register. They must provide proof of their professional qualifications and experience and be working full-time and in a managerial position in the field of public relations. The SPRV grants them the right and obligation to use the title BR/SPRV.
The examination board
Under the supervision of the Federal Office for Professional Education and Technology (OPET), the SPRV Examination Board has been conducting the higher professional examination for PR consultants since 1979 and the professional examination for PR specialists since 1984.
The training institute for PR professionals
The Swiss Public Relations Institute SPRI was founded in 1969 by the SPRV and is today an independent and successfully recognized institute for continuing education in public relations.
The SPRI is the only training institute for PR in Switzerland officially recognized by the European Confederation of PR Associations (CERP) whose training and further education policy focuses exclusively on public relations. It has set itself the goal of improving the quality of PR work and is responsible for the practical training and further education of PR professionals at all levels. To this end, the SPRI organizes courses in the areas of PR careers (entry-level courses for PR practitioners, professional examinations for PR specialists, higher professional examination for PR consultants/federally certified diploma), PR continuing education (specialist seminars and courses) and PR postgraduate studies (various CAS/certificate courses and parts of MAS studies).
Public relations are subject to constant change or must be subject to it. Only in this way can they fulfill their task of improving communication between people whose values and needs are subject to constant change. It is the task of all public relations professionals to become aware of the resulting responsibility on a daily basis. Supporting them in this task, but also highlighting trends, explaining their significance and discussing ways of actively coping with them, is a central aim of the SPRV's efforts, both today and in the future. PCM
Each of the seven SPRV regional associations invites its members to an event practically every month. They offer case studies, exchange of experiences, further training as well as social life and networking. More at www.sprg.ch
