The girls are back in town
Tennis Wirz Advertising speculates on which matches will be a hit at the Zurich Open.
Tennis Wirz Werbung speculates on which matches will be a hit at the Zurich Open. With a simple, striking realization, the creative minds at Wirz Werbung once again get to the heart of what the Zurich Open stands for: women's tennis at its finest, and at world-class level. This year, photo-realistically illustrated tennis balls not only communicate quickly and directly what the sport is all about. In an entertaining, minimalist way, they also visualize which female protagonists are currently dominating the world's best. Among other things, this is intended to express the fact that the Zurich Open Event is more than just a sporting event, which is underlined by the headline: "The girls are back in town." What gave rise to the campaign idea? The top players on the tennis circuit are well aware of the media impact of their appearance and therefore not only attach importance to sporting performance when cultivating their own (brand) personality, but also to outward appearances such as hairstyle or a certain type of headgear. The Wirz campaign works with precisely these attributes.
The photographic caricatures by illustrator Matthias Töpfer and the editing by Rino Frei play with the idea that these tennis players are actually tennis-playing brands as well as ambassadors for the brands of their outfitters. Some of the prominent girls have seen the subjects and "think it's cool", as CD Hanspeter Schweizer reveals to Wirz.
After an initial wave of announcements in the spring, the new posters, advertisements and streetcar posters will be seen on a massive scale from September. They are intended to "arouse pure anticipation for an event that will once again bring a lot of excitement and joy to tennis fans in Zurich's Hallenstadion in October", hopes Beat Ritschard from organizer Octagon Worldwide in Zurich. For him, the advertising for the Zurich Open should not only announce the serve and set with a sporting event, but also promise added value with all the trappings of a top-class event.
In 1984, Zurich hosted its first major tennis tournament - the European Indoors. 21 years after its premiere and after eight years in the Schluefweg stadium in Kloten, the most important European indoor tournament on the Sony Ericsson WTA Tour returned to the new Hallenstadion in the city of Zurich in 2005. Since then it has been called the Zurich Open. In the renovated stadium, the event is set to take on even more international splendor. The preliminary rounds can now be played on two courts at the same time. For the final, the hall will be completely redecorated as a center court.
The creative minds at Wirz have already created a special tennis ball for a personal invitation to the expected celebrities. This is to be sent out as a mailing with a subtle perfume.
The Zurich Open has been the number 1 tournament for over 20 years: Steffi Graf, Lindsay Davenport, Venus Williams, Martina Hingis and Justine Henin-Hardenne have all won the tournament at least once. Since 1993, the Zurich Open has been part of the Tier I series, the highest category after the four Grand Slams.
Andreas Panzeri
The photographic caricatures by illustrator Matthias Töpfer and the editing by Rino Frei play with the idea that these tennis players are actually tennis-playing brands as well as ambassadors for the brands of their outfitters. Some of the prominent girls have seen the subjects and "think it's cool", as CD Hanspeter Schweizer reveals to Wirz.
After an initial wave of announcements in the spring, the new posters, advertisements and streetcar posters will be seen on a massive scale from September. They are intended to "arouse pure anticipation for an event that will once again bring a lot of excitement and joy to tennis fans in Zurich's Hallenstadion in October", hopes Beat Ritschard from organizer Octagon Worldwide in Zurich. For him, the advertising for the Zurich Open should not only announce the serve and set with a sporting event, but also promise added value with all the trappings of a top-class event.
In 1984, Zurich hosted its first major tennis tournament - the European Indoors. 21 years after its premiere and after eight years in the Schluefweg stadium in Kloten, the most important European indoor tournament on the Sony Ericsson WTA Tour returned to the new Hallenstadion in the city of Zurich in 2005. Since then it has been called the Zurich Open. In the renovated stadium, the event is set to take on even more international splendor. The preliminary rounds can now be played on two courts at the same time. For the final, the hall will be completely redecorated as a center court.
The creative minds at Wirz have already created a special tennis ball for a personal invitation to the expected celebrities. This is to be sent out as a mailing with a subtle perfume.
The Zurich Open has been the number 1 tournament for over 20 years: Steffi Graf, Lindsay Davenport, Venus Williams, Martina Hingis and Justine Henin-Hardenne have all won the tournament at least once. Since 1993, the Zurich Open has been part of the Tier I series, the highest category after the four Grand Slams.
Andreas Panzeri
