Sir Mary: PostFinance launches podcast with "Financial knowledge to fall asleep to"
Postfinance is continuing its «Sleep Well» campaign with an innovative audio format. The FinanZzz Sleepcast on Spotify, developed by Sir Mary, humorously combines financial topics with soothing sounds from the banking world.
Postfinance is continuing its successful «Sleep Well» campaign in the digital audio world. In collaboration with the agency Sir Mary, the financial institution is launching the FinanZzz Sleepcast—a podcast that presents financial topics as a way to help listeners fall asleep.
The campaign builds on the advertising campaign launched in the spring of 2025, which featured sleeping people in absurd situations. The central message: When you know your money is in safe hands, you sleep better. Now this idea is being consistently carried over into the audio landscape.
The podcast taps into a well-known user behavior: Many people listen to podcasts or soothing sounds to help them fall asleep. The FinanZzz Sleepcast cleverly combines this with financial topics, which are often considered monotonous or dry. Over the course of nine episodes, the topics of investing, retirement planning, and financing are covered—presented as softly spoken narration accompanied by atmospheric soundscapes.
Listeners can hear the steady hum of a server room, the quiet click of a keyboard during a consultation, or the soft rustle of paper as a mortgage is finalized. Original content from the world of PostFinance is also narrated by professional voice actors in a calm and enchanting manner.
The FinanZzz Sleepcast is now available on Spotify: https://open.spotify.com/show/1EHPM0HjwZPJY4u2rXphaV?si=20bfd9e27b5e489c
