Thjnk Zurich: Sunrise Moments invites you to enjoy offline
thjnk Zurich is developing a campaign for Sunrise to promote the Sunrise Moments loyalty program. The campaign shows how customers spend less time on their cell phones thanks to exclusive experiences—featuring, among others, ski star Marco Odermatt.
Being with Sunrise has a decisive advantage: you benefit from the Sunrise Moments loyalty program. This offers customers exclusive experiences and benefits - and thus a break from their cell phones. Because those who enjoy unforgettable moments automatically have less time to make calls and texts.
The new campaign shows people benefiting from the wide range of services offered by Sunrise Moments. While they are at a concert, cinema, ski race, amusement park or festival, their cell phones have little to report. Among the lucky ones are Sunrise testimonial Marco Odermatt with his friends and SwissSki colleagues Gino Caviezel and Thomas Tumler.
The campaign is running on TV, in cinemas and online.
Responsible at Sunrise: Sandro Tschuor (Senior Director Brand, Marcoms and Sponsoring), Anna Leutar (Head of ATL & Brand Campaigning), Andreas Jäggi (Senior Marketing Manager). Responsible at thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Maira Weidmann, Luca Stancheris (Creative Direction), Tobias Buholzer, Anna-Fiona Geller (Text), Katharina Binder, Elhan Abduli (Art Direction), Patricia Schneider, Célina Stadler, Moritz Houmard (Graphic Design), Gordon Nemitz (GF Strategy), Andrea Bison (GF Consulting) Cornelia Nünlist, Michaela Bossard, Mark Ottiger (Consulting), Kosma Horstkotte, Benjamin Calcott (Producing)
