Really? - Fact, fake or opinion? Exhibition at the Museum of Transport

Recognizing fake news, verifying sources, forming opinions: With the exhibition «Really?! – Fact, Fake, or Opinion? Find Out,» the Swiss Museum of Transport, in collaboration with SRG SSR, is addressing a highly topical issue. The exhibition, which opened today in the presence of Media Minister Albert Rösti, highlights the importance of media literacy in the age of social media, algorithms, and artificial intelligence—and why it remains indispensable to democracy.

At three interactive stations, visitors learn to critically examine information, distinguish facts from fakes and classify the consequences of disinformation. The exhibition calls on people not to pass on content carelessly. It also shows how the media work and makes it clear why quality journalism is an important basis for a vibrant democracy.

"With the new exhibition, we are creating a place where young and old can engage with the opportunities and risks of the digital media world," says Martin Bütikofer, Director of the Swiss Museum of Transport. "Critical thinking is becoming a key skill - and is crucial for an informed society."

In oversized social media videos, well-known presenters from SRF, RTS and RSI guide visitors through the exhibition in their respective languages. The educational journey leads through digital and analog worlds: from the recording studio with teleprompter to the filter bubble and a fact-checking game. The aim is to recognize journalistic contributions and sharpen the senses for a better understanding of the media. Because today, this is a basic skill, similar to reading, writing and arithmetic.

SRG Director General Susanne Wille says: "At a time when fake news and manipulated content are on the rise thanks to digital platforms and the rapid progress of artificial intelligence, reliable and independent media are indispensable. Media literacy is needed so that people can recognize and classify disinformation. It helps to recognize journalistic quality work and is therefore the basis for the free formation of opinion. SRG makes an important contribution here with its journalistic content and its commitment to promoting media literacy, especially among young people."

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