Rod Kommunikation for SOS Children's Villages: Because every child deserves a family
SOS Children's Villages is committed to strengthening families. And in a new campaign, it shows that family is more than just the structure in which we grow up.
Family is everything. Even if family life is not always easy: growing up without parents or caregivers is something you wouldn't wish on any child in the world. Rod's new campaign shows just how important a family environment is for children. With pictures of real family life: sometimes funny, sometimes a little chaotic - but always human.
Spot on security
Spot for love
As surprising as it may sound, the aim of SOS Children's Villages is to take in as few children as possible in a children's village. Instead, the children's charity provides targeted support to families affected by poverty or excessive demands. This enables children around the world to have an intact family life.
Silvia Beyeler, Co-Head of Communications and Fundraising, says: "Families should be a haven of security. That's why we strengthen parents so that they can accompany their children safely and healthily into a self-determined future.
From 13 October 2025, the three-stage campaign will run throughout Switzerland on billboards, DOOH, rail posters, on the radio, on mobile advertising spaces on bicycles, at the POS of selected shopping centers and in advertisements - and will raise awareness of SOS Children's Villages as a family organization. In addition, digital formats such as online videos, banners, social media ads and a dedicated landing page reinforce the messages. A digital performance framework at the end of the year is intended to direct active participation towards one of the NGO's most important levers: fundraising.
Responsible for SOS Children's Villages SwitzerlandSilvia Beyeler and Marc Kempe (Co-Head of Communications and Fundraising), Cornelia Krämer (Projects & Events Manager), David Becker (Content Manager), Livia Chiesa (Digital Marketing Manager), Keshia Rozstipil (Social Media Manager); Overall responsibility for creation and realization: Rod Kommunikation AG, Alessandro Reintges (management), Helena Amor (strategy), Dragana Knezevic, Jonas Brändli, Gabriel Achermann (consulting), Ondrej Maczko, Heinrich Zimmermann, Jessica Auer, Lisa Bolte, Hansjörg Vögeli, Francesca Schenker (creation), Aleksandar Sofranac (motion design), Lucrezia Steiner (social media), Serge Baumeler, Tjabrina Penazzi (DTP); production Brand filmUlrich Scheper (Managing Partner), Media TW MediaOliver Schönfeld (Managing Director), Loredana Preite (Media Planner) and Digital Nalu: Holger von Ellerts (owner).
