Wirz for economiesuisse: "Strong economy. Strong Switzerland."
Economiesuisse is unveiling a completely revamped brand identity. In collaboration with Wirz, Switzerland’s largest business federation has sharpened its brand profile and strategically positioned the organization around the guiding principle «Strong Economy. Strong Switzerland.».
The result is a fresh, consistent presence across all channels that provides orientation, creates proximity and clearly focuses on the Swiss economy. The repositioning took place in a multi-stage process - from the definition of the brand identity to the development of a clear brand idea and its implementation in a holistic brand experience. The new design stands for lightness, modernity and consistency; the tonality and concise imagery convey economiesuisse's attitude across all channels.
Dr. Silvan Lipp, Head of Communications & Member of the Executive Board of economiesuisse, explains: "We can look back on an inspiring and constructive collaboration with Wirz. Together, we have succeeded in sharpening economiesuisse's positioning, renewing its image holistically and thus making our commitment to a strong economy even more tangible."
Consistent, approachable, future-oriented
The focus is on a design system that creates orientation and makes the brand a consistent experience across all touchpoints - from digital platforms to print and moving image formats. The new imagery emphasizes the closeness of the brand: it shows that people make up the economy and visualizes economiesuisse's commitment to good framework conditions - for people with ideas and companies with visions. Supplementary guidelines ensure that communication remains consistent and contemporary in the future.
Clear signal in challenging times
Especially in times of geopolitical uncertainties and economic challenges, economiesuisse is sending a clear signal with this repositioning: Strong economy. Strong Switzerland. The new brand identity was launched on Day of the Economy 2025 presented to the public for the first time.
Responsible at economiesuisseDr. Silvan Lipp (Head of Communications, Member of the Executive Board), Sushil Aerthott (Head of Digital Strategy), Nena Weibel (Digital Marketing and Content Manager)
Responsible at Wirz GroupSimon Battaglia, Ann-Iris Weinblum, Laura Hüppi, Jonathan Müller
