evoq develops brand identity for frischer wind
After 25 years, the company frischer wind is presenting itself with a striking new visual identity. The Zurich-based agency evoq has developed a comprehensive rebranding strategy and a new website that reflect the company’s core expertise in facilitating participatory processes.
As a Swiss pioneer in facilitating participatory processes, frischer wind is consistently evolving its brand identity in collaboration with evoq. The new design reflects the company’s core competency: providing professional support for complex participatory processes.
The logo, designed in a calligraphic style by evoq, symbolizes the essence of consulting work: Even in complex processes, frischer wind creates clarity through personal and straightforward facilitation that is close to people. The visual identity is complemented by caricatures, lively graphic elements, and a fresh color palette. «evoq quickly grasped what makes our organization unique and captured it visually in a nutshell,» says Britta von Wurstemberger, managing director of frischer wind.
The newly redesigned website was developed in close collaboration with the management team at frischer wind and showcases numerous reference projects. With large-format images, it provides a vivid glimpse into the organization’s work.
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