Interaction Concept becomes Interaction Communications

The Aarau agency celebrated its 15th anniversary on August 31. The celebration also marked the start of a strategic repositioning of the popular agency. Over the past 15 years, the agency has made a name for itself with creative live communication concepts for Siemens, Rivella and FIFA, among others, and has now changed its name slightly: from Interaction Concept to Interaction Communications. While many agencies concentrate on essential core services, Interaction is expanding its services. Over the years, the classic communications services have been supplemented by others in the areas of marketing, advertising, public relations, executive coaching, management consultancy and graphics. The agency took the 15-year anniversary as an opportunity to redefine its services and its image.