Four books that might interest you
In collaboration with GetAbstract, we’re highlighting four books in the fields of marketing and communications. This time: «Too Young? Too Old? Who Cares!», «Marketing 6.0,» «The Shortest History of the Economy,» and «State 3.0.».
Too young? Too old? Who cares!
For a workplace without age limits.
Clara Vuillemin and Peter Lau
Publisher: Brand eins
Year of publication: 2025
Pages: 128
ISBN: 9783989280243
Are you still young? Too bad—that means you’re inexperienced, can’t handle stress well, and yet have high expectations of your employer. Are you already over 50? Even worse—that means you’re inflexible, slow, and often sick. Stereotypes like these affect countless people in today’s workplace—they hold employees back and exacerbate the shortage of skilled workers. What’s more, these clichés ignore important social and medical developments of our time. The authors show how things can be done better: away with age discrimination, toward an age-inclusive society.
getAbstract rating: 8
Qualities:
Marketing 6.0
After all, the future is immersive.
Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan
Publisher: Campus
Publication year: 2024
Pages: 223
ISBN: 9783593519920
Now, marketing guru Philip Kotler is taking us into the metaverse. His “metamarketing” is all about immersive experiences that blend the real and digital worlds. The goal is to meet Generations Z and Alpha where they consume content. For them, brands, products, and—above all—special experiences like travel and concerts must take place in both worlds. This book explains, in a well-structured, understandable, and vivid way, how companies can increasingly use the metaverse for marketing purposes.
getAbstract rating: 9
Qualities:
The Shortest History of Economics
Andrew Leigh
Publisher: Piper
Year of publication: 2025
Pages: 256
ISBN: 9783492073141
Technological progress and increased productivity have continually improved our lives. In prehistoric times, our ancestors had to spend 58 hours gathering wood just to have one hour of light equivalent to that of a light bulb. Today, we earn enough in less than a second to afford one hour of light. How is that possible? In his book, Andrew Leigh provides numerous examples of how it has been—and can be—possible to increase the prosperity and well-being of everyone. The result is a fast-paced economic history well worth reading.
getAbstract rating: 8
Qualities:
State 3.0
To what extent artificial intelligence may soon replace lawmakers, judges, civil servants, and lawyers.
Heiko Krüger
Publisher: Plassen
Publication year: 2024
Pages: 200
ISBN: 9783689320003
Artificial intelligence in government and law firms—can that work out? It has to, says Heiko Krüger. He criticizes both the doomsday scenarios of AI apocalyptics and the European Union’s innovation-stifling regulatory frenzy. Instead, he calls for a more balanced perspective: Yes, AI will increasingly become part of our everyday lives and cost jobs. But it also has the potential to make government work more transparent, ease the burden on public administrations, strengthen the will of the voters, and make work more productive. Now is the time to set a wise course.
getAbstract rating: 8
Qualities:
