Erdmannpeisker: The scratch card brought to life
For the cross-media campaign, erdmannpeisker brought the animal world to life and presented it in surprising ways in TV commercials, digital out-of-home ads, and social media posts.
Animo is the latest scratch-off ticket from Swisslos. With its animal-themed designs, it transports players straight to the colorful rainforest, the vastness of the desert, or the depths of the ocean.
For the cross-media campaign, erdmannpeisker brought the animal world to life and staged it in surprising ways in TV commercials, digital out-of-home ads, and social media spots. At the heart of the campaign are the animals« paws, which showcase the new lottery ticket and powerfully highlight the tagline »Seize your chance.”.
Four designs are being used at the point of sale; they are based on the ticket's design and effectively promote the new scratch-off ticket.
Responsible at Swisslos Intercantonal National Lottery Anouk Grünert (Head of Product Management, Bulk), Pascal Niederberger (Product Management, Bulk) Person in charge at erdmannpeisker Gabriel Peisker (Creative Direction), Christina Weisser (Art Direction), Laura Fässler (Motion Design/Animation), Selina Helbling (Consulting), Markenfilm Schweiz (TVC Production), JingleJungle (Recording Studio), Zipmedia (Media Planning)
