Hornbach: The big drama

Hornbach and regular sponsor HeimatTBWA could not have staged this idea more appropriately than in the form of an epic theater play in film form. A 30-strong choir doesn't necessarily make it any easier for the DIY enthusiast on her odyssey. Every noise, every movement finds a suspicious counterpart in the actions and sounds of the choir members. Even the sometimes long journey to the HORNBACH store finds its equivalent in the form of a stormy ocean crossing.

Of course, this theater stage is where the DIY guild comes into its own and shows every AI its limits. Almost the entire stage set is built from front to back with bare hands, so it's Hornbach at its best. From the complete bathroom to the dilapidated water pipe.

There is a lot to discover. Above all, respect for all those who embark on the journey to their next project. Knowing full well that not everything always runs smoothly. "The new campaign is an ode to perseverance, to carrying on even in the face of impending setbacks," says Guido Heffels, who has been responsible for HORNBACH's European communications for over 25 years. As always, this topic has obvious relevance far beyond the advertising channels. In a society characterized by despondency, shock paralysis and omnipresent fear. Reto Kaspar, Head of Marketing at Hornbach Switzerland: "We want to encourage people to take on larger projects. Not everything will run smoothly, but in the end the joy and pride will prevail. That's what the HORNBACH brand stands for."

The boundary between advertising and entertainment has long been blurred at Hornbach anyway. The film was directed by Lope Serrano (Canada), Tempomedia is responsible for the film production, the music (incidentally recorded with an orchestra of 40 musicians in Berlin) and the sound design are by Supreme, and Katalyst was responsible for post-production. Mediaplus Suisse is responsible for the media planning and booking of the campaign.