Euro RSCG goes on the line for BAG with posters
Euro RSCG has put together an effective advertising package for the traditional and current campaign week of the Federal Office of Public Health (FOPH) in the red-light district and created a "poster stroke".
Euro RSCG has put together an effective advertising package for the traditional and current campaign week of the Federal Office of Public Health (FOPH) in the red-light district and created a "poster stroke".
As part of the Love Life - Stop AIDS campaign, the advertising package was also put together for the communicatively sensitive task of promoting safer sex in Zurich's red-light district. Since 1999, the local AIDS service organizations have been going into the red-light district as part of the Don Juan project and promoting safer sex. This year, the FOPH is supporting the prevention measure for 230,000 clients with the "Client Week". The campaign week will be held in Zurich, Basel, St. Gallen, Chur, Geneva, Lausanne and Fribourg.
Euro RSCG has created new street signage for this, as well as wild posters and catch covers around the bars and brothels. Another creative idea is the "poster line", which consists of special mobile posters that provide information directly on the street and are a guaranteed eye-catcher.
As part of the Love Life - Stop AIDS campaign, the advertising package was also put together for the communicatively sensitive task of promoting safer sex in Zurich's red-light district. Since 1999, the local AIDS service organizations have been going into the red-light district as part of the Don Juan project and promoting safer sex. This year, the FOPH is supporting the prevention measure for 230,000 clients with the "Client Week". The campaign week will be held in Zurich, Basel, St. Gallen, Chur, Geneva, Lausanne and Fribourg.
Euro RSCG has created new street signage for this, as well as wild posters and catch covers around the bars and brothels. Another creative idea is the "poster line", which consists of special mobile posters that provide information directly on the street and are a guaranteed eye-catcher.
