Family stages no-bullshit campaign for Peak Punk
Peak Punk’s new advertising campaign plays with an absurd thought experiment: What if there were absolutely no more bullshit? In two online videos, the Family agency humorously shows why a little nonsense is part of life—but not part of Peak Punk bars.
The advertising agency Family is implementing a campaign for Peak Punk that plays with a provocative thesis: What if there was absolutely no more bullshit in this world? The answer is provided by two online films that show an absurd chain reaction - from boredom to pointless actions to real difficulties that can ultimately only end in capitulation.
The campaign consistently follows the peak punk style and exaggerates the scenarios with a lot of humor. The online films are supplemented by DOOH, display and social media ads. The campaign also relies on special out-of-home subjects that deliberately work with overloaded storytelling. These are strategically placed in locations where viewers have time to explore the imagery and immerse themselves in the absurd logic of the campaign.
The core message remains clear: a little bullshit is part of life - but not with Peak Punk. Because in their bars there is absolutely "no bullshit inside".
Responsible at Peak Punk are Roger Wehrli (Co-Founder & Owner), Thomas Künzler (Co-Founder & Owner) and Michelle Wolf (Marketing). On the agency side Claudio Catrambone, Svenja Hässig, Florian Weitzel and Sascha Djabbari, among others, are responsible for the development of Family's products. The sound contributed DubDub Studios.
