Corpmedia portrays Manuela Frenjo from SRK Canton Zurich
The documentary was produced following a comprehensive Storyworld assessment at the Zurich Red Cross facility in Zurich-Oerlikon.
«Especially in today’s corporate and nonprofit communications, it’s crucial to make the people at the top visible and approachable,» explains Timo Wäschle, founder and CEO of Corpmedia. «That’s how trust is built—both internally and externally.»
The film, which was created as part of a personal branding format, shows Frenjo not just as a manager, but as a person - with attitude, perspective and vision. "It was definitely a very special experience to have a camera following my every move and word. It was very unusual and exciting for me - and at the same time very nice to be able to show the SRC Canton of Zurich in a different, very personal way. My main aim was to make the SRC Canton of Zurich and its values and work visible. The fact that the camera was pointed at me was a means to an end - our topics and our people are at the heart of it."
"We have been working closely with the SRC Canton of Zurich for over ten years," continues Wäschle. "So it was all the better to take this next step with Manuela Frenjo."
The profile is part of the Zurich Red Cross's storytelling efforts; the organization has already collaborated with Corpmedia on numerous campaigns, fundraising appeals, and social media formats.
