Web2com Index shows renewed growth in August 

The Web2com index for online advertising rose by 4.3 points to 132.7 points in August. There can therefore be no talk of a summer slump in Internet advertising expenditure. In fact, the index reached its highest level of the year in August, according to Publigroupe subsidiary Web2com. A higher August value has never been achieved in the last five years. However, the index did not achieve the growth of this year's month of May. In the merry month, the increase amounted to 6.6 points, in June 3.6 points and in July 2.8 points.The Web2com Index is based on monthly surveys of investments in commercial advertising on national and international online platforms. It is therefore intended to show how internet advertising is developing in Switzerland.