Snap Film realizes spot idea by Maren Beck
Maren Beck von Zogg, Kettiger, Gasser won the first Snap Viral Spot Contest with her idea, «Stamp.».
A successful premiere for a new competition: 95 concepts from Switzerland, Germany and Austria were submitted to Snap Film. Those who had the best idea for a spot on the subject of "deodorant" can now have their concept realized free of charge by the producers at Snap Film and put on the web worldwide.advertisers, journalists, students, directors, marketing managers, editors and architects took part in the creative competition. "The majority of the ideas were of high quality and creative value," judges director Michael Kindermann at organizer Snap Film. Entire storyboards, mood films, image references, music suggestions and elaborated scripts were submitted. Some participants even created entire campaign presentations.
The winning idea was "Postage Stamp" by Maren Beck, copywriter at the advertising agency Zogg, Kettiger, Gasser in Zurich.
The idea (see below) was chosen because it is surprising and funny. Moreover, it is clear and understood by everyone. These are important qualities for a viral spot, so that it has a chance to be sent around the world on the Internet.
The other places 2 to 8 were achieved by Kim Sokola (Junior AD/Graphic Designer, Wirz Werbung), Yves Peitzner (Director, Munich, Marco Iezzi (Editor, SF), Thomas Glass and Geoff Phillips (Saatchi & Saatchi Simko), Micky Suelzer (Director, Berlin), Markus Breuer (Getty Images Germany), H.R. Neuschweitzer (Zurich).
The next step is a first production meeting with Maren Beck, Snap Film director Luzius Rüedi and producer Michael Kindermann. In this meeting, the settings and the dramaturgy of the spot will be discussed and the production logistics will be determined. The production of the viral spot should be completed by the end of October.
With the Snap Film Viral Spot Contest, Snap Film and Demeulemeester Publicité, together with partners Treibhaus, Hastings and Go Viral, want to give creative people the opportunity to turn their ideas into a spot and draw attention to the still young advertising film and marketing method of viral marketing. The competition is to be repeated next year.
Synopsis of the idea "Stamp "We are in a well-filled bus. It is summer, people are wearing short clothes and since the bus has no air conditioning, the passengers are sweating - some more, some less. Two typical Japanese tourists are sitting in a bench seat, writing postcards to those back home during the ride. Right next to them is a man in a shirt without sleeves, holding onto the bus stop bar above them, exposing his (shaved) armpit. He is sweating.
One of the Japanese has finished writing his postcard and takes out a stamp. He holds it indecisively in his hand for a moment, then looks around him from left to right, finally wets it in the armpit of the standing man next to him and sticks it on the postcard as if nothing were wrong. The man at the bus stop looks piqued.
Packshot/Claim/Super follows.
Andreas Panzeri
The winning idea was "Postage Stamp" by Maren Beck, copywriter at the advertising agency Zogg, Kettiger, Gasser in Zurich.
The idea (see below) was chosen because it is surprising and funny. Moreover, it is clear and understood by everyone. These are important qualities for a viral spot, so that it has a chance to be sent around the world on the Internet.
The other places 2 to 8 were achieved by Kim Sokola (Junior AD/Graphic Designer, Wirz Werbung), Yves Peitzner (Director, Munich, Marco Iezzi (Editor, SF), Thomas Glass and Geoff Phillips (Saatchi & Saatchi Simko), Micky Suelzer (Director, Berlin), Markus Breuer (Getty Images Germany), H.R. Neuschweitzer (Zurich).
The next step is a first production meeting with Maren Beck, Snap Film director Luzius Rüedi and producer Michael Kindermann. In this meeting, the settings and the dramaturgy of the spot will be discussed and the production logistics will be determined. The production of the viral spot should be completed by the end of October.
With the Snap Film Viral Spot Contest, Snap Film and Demeulemeester Publicité, together with partners Treibhaus, Hastings and Go Viral, want to give creative people the opportunity to turn their ideas into a spot and draw attention to the still young advertising film and marketing method of viral marketing. The competition is to be repeated next year.
Synopsis of the idea "Stamp "We are in a well-filled bus. It is summer, people are wearing short clothes and since the bus has no air conditioning, the passengers are sweating - some more, some less. Two typical Japanese tourists are sitting in a bench seat, writing postcards to those back home during the ride. Right next to them is a man in a shirt without sleeves, holding onto the bus stop bar above them, exposing his (shaved) armpit. He is sweating.
One of the Japanese has finished writing his postcard and takes out a stamp. He holds it indecisively in his hand for a moment, then looks around him from left to right, finally wets it in the armpit of the standing man next to him and sticks it on the postcard as if nothing were wrong. The man at the bus stop looks piqued.
Packshot/Claim/Super follows.
Andreas Panzeri
