Context meets impact: Bring! Labs celebrates 10 years of innovation and looks to the digital future

A Decade of Innovation and Change: Bring! Labs Celebrates Its Anniversary and Rebranding

Bring! Labs, a Swiss mobile technology company, recently celebrated its 10th anniversary. Known for its successful apps such as the Bring! App, which has been in use in Switzerland and throughout Europe for over a decade, as well as the Profital App, Bring! Labs has been working closely with advertising partners in the retail and consumer goods industries for years.

The anniversary was celebrated on August 28 in the exclusive setting of SOHO Zurich, where industry professionals gathered to exchange ideas and discuss new concepts. Under the theme «»Context Meets Impact" The morning featured in-depth discussions and a joint look back at the past ten years and ahead to the future.

To mark the anniversary and the change in management, Bring! Labs has launched a comprehensive rebranding carried out. After a decade and with new, ambitious plans, it was high time to take this step. Previously, the B2C brands Bring! and Profital operated together, which was not always clearly understood in the advertising industry. The rebranding is a logical step toward establishing Bring! Labs as an independent brand and introducing it to the world. This includes a complete visual redesign, a new website, and a revamped presence at events and trade shows—all Developed entirely in-house.

«Context Meets Impact»: Scientific Findings and Industry Perspectives

One of the highlights of the event was the keynote address by the neuromarketing expert Philipp Zutt. Under the title „How Offers Resonate in the Brain—and Why Context Is Crucial“Zutt presented neuropsychological findings, which he brought to life through a practical chocolate test. He emphasized that purchasing decisions are mostly made on an emotional basis and that the Context has an incredible influence on these emotions Factors such as seasonality, weather, the platform itself, surrounding brands, and location have a significant influence on our mood and consumer behavior. For brands, this means making greater use of context and understanding it on an emotional level in order to have the greatest impact at the right moment.

Bring! Labs leverages its expertise in data analysis to achieve this. The company can work with a wealth of data, both at the aggregate level and at the retailer level. By combining this data with contextual information—such as weather data—it can fascinating insights into purchasing behavior that are of great interest to advertisers. This ability to connect the context is a unique selling point of Bring! Labs.

The panel discussion that followed brought together three different industry perspectives: Žanet Žabarac (Head of Marketing at Dosenbach) shed light on the Retailer's Perspective, Stephanie Dirscherl (Managing Director of EssenceMediacom Switzerland) the Agency Perspective and Juan-Pablo Schmid (CCO of Bring! Labs) the Publisher Page. The host and editor-in-chief of the business magazine m&k, Anna Kohler, gave a charming and confident presentation on the various aspects of the Contextual Advertising.

The Strength of Bring! Labs: Contextual Relevance in the Shopper Journey

Bring! Labs is strategically positioning itself in the the crucial moment in purchasing planning. Users who are planning, seeking inspiration, and discovering products are on the verge of making a purchase and are deciding not only on a platform but also on what they will ultimately buy. Bring! Labs accompanies these users throughout their entire shopping journey, from the planning stage to adding the product to their cart.

The unique selling point (USP) Bring! Labs„ goal is to reach users who don't yet have a specific “favorite store" or a specific favorite brand. This users who are not tied to a specific platform They find inspiration while shopping and decide spontaneously what to buy and where. In contrast, traditional retailer apps often target clearly defined audiences.

The platform boasts an impressive reach: In Switzerland, Bring! Labs reaches approximately 800,000 monthly active users 10 to 15 percent of the population. Usage is exceptionally high: Bring! app users record an average of ten sessions per month, which are spread out over dedicated planning sessions and large weekly grocery runs.

The effectiveness of contextual advertising at Bring! Labs is evident in very high conversion rates and good store visit rates. This is because users are very open to supportive ads during the planning phase, as these help them plan efficiently. Feedback from users who appreciate an „ad-free app“ underscores that the ads are perceived as helpful rather than disruptive.

Bring! Labs offers a wide variety of Opportunities for collaboration throughout the entire shopper funnel. This ranges from inspirational content such as recipes and branding formats to non-food offerings, since people’s needs extend beyond food and drink—whether it’s a new vacuum cleaner, gardening supplies, or beautiful flowers. The goal is always to support users, not to interrupt them.

Digital Transformation as a Driving Force: Successes and Outlook for the Next 10 Years

If we look back ten years, print advertising still strongly dominated the advertising market, particularly in the consumer goods sector. Bring! Labs, however, was able to benefit enormously from the digital transformation benefit. Crises such as the COVID-19 pandemic have triggered a massive surge in digitalization, which has provided the platform with lasting „momentum.“ This development confirms the relevance and growth of Bring! Labs, which has now established itself as a major player in the digital market.

Armed with the insights gained from the anniversary event and a clear understanding of the importance of context, Bring! Labs looks ahead to the next ten years with optimism and ambition.