ViznerBorel and Ikea go to bed together
The Zurich-based communications agency puts the Swedish furniture retailer's sleep products to the test. Findings: Tested and found to be good.
The Zurich-based communications agency puts the Swedish furniture retailer's sleep products to the test. Findings: Tested and found to be good.
As you make your bed, so you lie in it. And what costs nothing is worth nothing - that is the general attitude of many consumers. Especially when it comes to mattresses. But in the case of Ikea, things are different. As ViznerBorel makes clear in its campaign for Ikea sleep products, you can get brand quality for incredibly low prices during the promotion week. The evidence can be seen directly in print, TV, radio and POS.
As you make your bed, so you lie in it. And what costs nothing is worth nothing - that is the general attitude of many consumers. Especially when it comes to mattresses. But in the case of Ikea, things are different. As ViznerBorel makes clear in its campaign for Ikea sleep products, you can get brand quality for incredibly low prices during the promotion week. The evidence can be seen directly in print, TV, radio and POS.
