Markenfels positions Devatis as a brand of excellence
Through a comprehensive redesign of its brand identity, the Zurich-based branding agency Markenfels has given the pharmaceutical brand Devatis a distinctive presence in the international market.
The rebranding is part of the expansion strategy of Istanbul-based Deva Holding, which is tapping into new markets such as Switzerland, Germany and the USA under the Devatis name.
The task for Markenfels was clearly defined: They were looking for a strategic branding partner who would precisely understand Devatis' ambitious brand vision and translate it into a strong, modern brand design.
"Our task was to get to the heart of a pharmaceutical brand with a global claim - reputable, differentiating and connectable across markets," explains Dr. Ulrike Grein, Managing Partner at Markenfels.
The challenge was to translate the positioning "Leading Excellence" into a clear, visual image - while at the same time taking into account cultural and regulatory differences in the target regions. Markenfels developed a design system that makes Devatis' innovative strength and quality leadership visible at first glance.
The focus was on performance:
- the strategic brand positioning
- the development of key messages for different target groups
- the corporate design concept including color scheme, typography and design system as well as
- the design of the new website (www.devatis.com), which has recently gone live.
The new visual identity makes Devatis' claim as a modern, internationally active pharmaceutical brand visible - with a clear focus on quality, scientific precision and accessibility.
Responsible at Devatis: Emre Gunaydin (Strategic Planning & Corporate Communications) and Seçil Yüksel (Director of Communications) Responsible at Markenfels: Taco van der Luijt (Creative Director), Dr. Ulrike Grein and Gernot Honsel (Managing Partners).
