Misinterpretations

Andreas Panzeri hopes to shed some light on the unknown market value of the widely advertised Xenia.

  Placements A man should still understand the world - or at least the SonntagsBlick. "Hotly sought after in Switzerland" is the headline in an ad featuring Xenia Tchoumitcheva for Suzuki. "Who wants me?" asks the desperate Swiss runner-up in the same newspaper in an article about her six-month ordeal as a single woman. "Xenia" for 93.75 francs instead of 125 is offered for the third time in the same SoBli, a hair's breadth away on the next page. However, this "Xenia" turns out to be a "floor lamp, matt nickel" with a 25 percent discount at Micasa. Which means that at least this lamp could shed some light on the unknown market value of the versatile Xenia.  
Andreas Panzeri  

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