Metzgerlehner bites the apple for the fruit association
On September 29, Switzerland celebrates Apple Day. To turn this day into a national event, the Zurich-based agency Metzgerlehner has launched a variety of initiatives.
On September 29, Switzerland celebrates Apple Day. To turn this day into a national event, the Zurich agency Metzgerlehner has launched various measures. With these communication measures, which all contain the core message "Apple - the healthy and low-calorie snack", the Swiss Fruit Association wants to encourage people to bite into an apple more often instead of a hamburger.
Teaser ads with the "apple burger motif" will draw attention to the promotions in advance with media partners 20minuten, Blick, Le Matin and 24heures. On Apple Day itself, free apples and information flyers will be distributed to passers-by in the six largest Swiss cities. Posters and other promotions round off the package of measures.
