Coop beats Migros in the customer's favor

In the competition for customers' favor, Coop is ahead of Migros by a nose. This is shown by market research figures from IHA GfK, which are available to SonntagsZeitung. The overall market for personal care, food and cleaning products grew by over 3 percent in the first 8 months of the year. This was achieved, among other things, by correcting the high-price image, through the numerous price reductions and the low-cost "Prix Garantie" line. Coop wants to further increase profits and achieve this by cutting supplier costs. From January, 3 percent less is to be paid - Coop is thus passing on its own price pressure to its suppliers. The branded goods association Promarca has protested that it is not the branded goods manufacturers who should pay if Coop grows through its cheap lines and own brands. It is also to be feared that other Swiss retailers will join in the song, to the detriment of Swiss branded goods manufacturers.