Business Region Bern joins forces for MICE offer
The Bernexpo festival hall, which opened in April, took center stage at the Made in Bern AG business event. Through six interactive workshops, participants learned about the diverse offerings of destinations in the canton of Bern, as well as various event venues and hotels.
Around 50 interested MICE professionals from German-speaking Switzerland visited the city of Bern last week to experience the Bernexpo festival hall live, discover the six Bernese business destinations, network with event professionals and find out lots of news.
The focus was on Bernexpo's Festhalle, which only opened in April of this year. During an exclusive tour with Ingrid Walker, Head of Customer Engagement & Event Sales at Bernexpo, and her team, the new dimensions that the sustainable event location has to offer became clear: space for up to 9,000 people, various state-of-the-art halls, rooms and spaces that are suitable for congresses, trade fairs and conferences as well as large events such as festivals, shows, concerts, theater or sporting events.
"Business tourism is a key segment for us - especially along the Biel-Bern-Interlaken axis. Together with the mountain destinations, we offer unique diversity in a small area in the MICE sector. Made in Bern and the Bernese destinations are working closely together to establish the Canton of Bern as a leading business region," emphasized Pascale Berclaz, Director of Made in Bern AG.
Attractive MICE offers from the Business Region Bern
The diversity of the Business Region Bern's MICE offerings was also brought to life: the destinations presented their offerings and innovations in three locations in the city - the Casino Bern, the Hotel Bern and the traditional Zunftgesellschaft zu Metzgern. Particularly creative formats such as quizzes, memory games, cheese tasting, paper-cutting workshops and business activities turned the workshops into interactive experiences.
The successful day was rounded off with networking and an aperitif riche at the Hotel Schweizerhof Bern & Spa. The Made in Bern AG business event took place for the 10th time this year. The next event is planned for Tuesday, January 27, 2026.
