Last but not least: More toilets for dignity

"Toilets mean dignity" is actually the slogan of an exhibition actually opening on Tuesday on Zurich's Paradeplatz. The exhibition is dedicated to a difficult topic. One namely, about which is rather silent than spoken: The toilet, the toilet, the toilet. On Zurich's Paradeplatz of all places - the hub of high finance - life-size figures will advertise the possibility of satisfying basic hygienic needs. Will this communication shot not backfire? Capital is conservative, and so cultivated ladies have been going to the toilet for decades to powder their noses. In this sense, too, toilets mean dignity, and this dignity is certainly closer to the hearts of the Paradeplatz passers-by than the plight of the 2.6 billion people without access to sanitary facilities. Nevertheless, Werbewoche wishes the non-profit organization German Toilet Organisation and the marketing agency Factum a public eager to donate.