House of Influence: Influencer marketing for Swiss Italy and the UK
The goal of the partnership is to further expand Swiss’s brand awareness and customer loyalty in both markets. Through targeted campaigns, House of Influence will help a broad audience better understand the airline’s values and offerings.
"This collaboration enables us to position Swiss with creative and target group-specific campaigns in two important European markets. Our understanding of Swissness combined with the local expertise of the influencers creates the perfect mix," explains Tanja Herrmann, Managing Director of House of Influence.
The first influencer content is already online and show an above-average level of commitment. Further Campaigns will follow in the coming weeks.
Responsible at House of Influence: Leila Schmid (overall responsibility), Tanja Herrmann (strategy) Responsible at Swiss: Philipp Jacob (SWISS HQ), Barbara Pegoraro (SWISS IT), Maria Laura Negri (Swiss IT), Yasmine Candussio (Lufthansa Group), Matthias Katerna (Lufthansa Group), Sigrid Van Lierde (Swiss GB)
Founded in 2017, the Swiss influencer marketing consulting agency is based in Zurich's Seefeld district. The multilingual team advises clients on their influencer projects and builds their own pools of content creators to suit their industry, language and goals. From strategy and conception to selection, fee and contract negotiations, campaign management and customized reporting and workshops, the agency offers all influencer marketing services from a single source.
