Angela Bruderer: A creative declaration of love for sleep
Family is developing a cross-media campaign for Angela Bruderer that celebrates the love of sleep with the neologism «Schlove» and adds an emotional touch to the bedding collection.
The Winterthur-based company Angela Bruderer is focusing on a creative combination of sleep and love for its new campaign. The campaign designed by Family introduces the term "Schlove" - a neologism that unites these two elements.
"Schlove stands for the love of sleep. We want to pass this feeling on to our customers - with products that not only give them restful nights, but also a sense of security and the joy of sleep," explains Regina Ellmann, Head of Marketing & E-Commerce at Angela Bruderer.
The creative implementation plays with well-known song titles that integrate the new word "Schlove". The cross-media campaign has been running throughout German-speaking Switzerland since August 18, 2025. It includes TV and radio commercials, out-of-home and digital out-of-home advertising as well as various online channels including social media.
Responsible for Angela Bruderer: Regina Ellmann (Head of Marketing & E-Commerce), Ulrich Dreher (CEO), Angelina Sturm (Performance Marketing Manager) and Anife Bajrami (Communications & Brand Manager). Responsible at Family Tabea Mader, Alexandra Niggeler, Jan Walser, Tobias Peters, Severin Binkert, Marc Ambühl and Mareike Hofer (Media) Production responsibility: Polar wind. Responsibility Photography: Fabian Weber responsible, Music: DE FALCON.
