VBZ and Ruf Lanz make Zurich's public transport a breeze
Through a playful visualization, the new VBZ campaign by Ruf Lanz shows how the forward-thinking expansion of public transportation will make getting around Zurich a breeze for future generations as well.
Wherever new living and working spaces are created in Zurich, public transport is also expanded. This forward-looking network development also makes it child's play for future generations to hop around the city with the VBZ - without getting lost in traffic or having to look for parking spaces.
Ruf Lanz's current campaign implements this idea with a playful visual analogy. The subjects can be seen on posters in VBZ Züri-Linie vehicles, in full-page advertisements in 20 Minuten and on social media.
Responsible at VBZ: Elina Fleischmann (Co-Head of Corporate Communications a.i.), Ilaria Seraina Dousse (Junior Project Manager). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Mario Moosbrugger (Art Direction), Gian Marco Juon (Consulting Management), Claudine Bernet (Consulting), Sherif Ademi (DTP). External partners: RTK Medientechnik (lithography & proofreading).
