Love goes through the credit card
Visa Europe is launching a major international campaign. Saatchi & Saatchi Simko is handling the Swiss portion of the campaign.
Credit cards Visa Europe launches a major international campaign. Saatchi & Saatchi Simko is in charge of the Swiss budget. "Love Every Day" is the name of one of Visa Europe's largest integrated, internationally deployed advertising campaigns. It was developed by Saatchi & Saatchi Simko. For the first time in Visa's history, such a concentrated offensive will also be seen on a broad scale in Switzerland. Here, the campaign is being managed by Saatchi & Saatchi Simko in Geneva. The campaign in Switzerland was launched nationwide at the end of September with an initial series of ten TV commercials. A further 30 are to follow in the course of the entire advertising campaign. The campaign is based on scenes of consumers enjoying small everyday things. The subjects are intended to invite cardholders to view simple moments in everyday life as a gift. Visa sees itself as an intermediary that enables consumers to enjoy these special moments - thanks to Visa's practical, fast and secure means of payment in everyday life.
It's often the little things in people's everyday lives that make a big difference - for example, that first coffee in the morning, a meal with friends or a trip to the movies. "Credit cards are also increasingly being used for smaller everyday expenses and are replacing cash as a safe, fast and practical alternative," explains Joerg Metzelaers, General Manager for Switzerland at Visa Europe.
The "Love every day" concept creatively implements this insight with a series of scenes from everyday life in which people enjoy small yet special moments. "We wanted to choose a simple concept and make it a success in every market. This campaign makes that possible," says Joe Clift, Senior Vice President of Brand Management at Visa Europe.
Success in all market segments: One of the 40 commercials, for example, is set in a movie theater where you can pay with your Visa card. Buying shoes with the card can also be a gesture of love. Plastic money can also make many small "love scenes" possible at the train station.
Campaign in 21 countriesIn order to distinguish these everyday pleasures made possible thanks to the card from the things we normally buy, every item we buy is packaged as a gift in the commercial. The slogan "Love every day" is adapted in each case, for example in the shoe store - "Love every last pair in your size" - or in the spot on travel: "Love every return home".
In addition to the traditional advertising channels, the Visa campaign will also be seen throughout Switzerland in special forms, for example on pizza boxes with the slogan "Love every sofa evening". Advertising screens will also be used at points of sale in department stores, petrol stations and train stations. Banner ads will also be placed on various media websites.
The first phase of the campaign will run in Switzerland until December 2006. The TV commercials will be broadcast on SF 1, RTL, Kabel 1, Pro 7, Sat 1, Vox, TSR 1, TSR 2, TSI 1, TSI 2 and M6. Mediaedge:cia is responsible for media planning.
Visa Europe's "Love every day" advertising campaign is currently running in 21 countries, including Switzerland, Germany, the UK, France, Ireland, Italy, Spain, Greece, Turkey, Portugal, the Netherlands, Finland, Norway, Sweden, the Czech Republic, Poland, Hungary, Lithuania, Latvia, Slovenia and Estonia.
308 million cardsIn Europe
there are over 308 million Visa debit, credit and corporate cards in circulation. The turnover with these cards in retail and cash withdrawals amounted to over 1.17 trillion euros last year. Visa Europe is a "Membership Association" - an organization owned and controlled by its 4,500 European member banks. The organization is owned and managed by Europeans, which enables it to respond quickly to specific market needs of European banks and their customers - cardholders and merchants. Visa Europe is part owner of Visa International.
Visa International ensures the global interoperability of products and the management of the Visa brand. On a global level, Visa is one of the world's leading payment brands and enjoys unparalleled worldwide acceptance with around 24 million acceptance points - including almost one million ATMs.
Andreas Panzeri
It's often the little things in people's everyday lives that make a big difference - for example, that first coffee in the morning, a meal with friends or a trip to the movies. "Credit cards are also increasingly being used for smaller everyday expenses and are replacing cash as a safe, fast and practical alternative," explains Joerg Metzelaers, General Manager for Switzerland at Visa Europe.
The "Love every day" concept creatively implements this insight with a series of scenes from everyday life in which people enjoy small yet special moments. "We wanted to choose a simple concept and make it a success in every market. This campaign makes that possible," says Joe Clift, Senior Vice President of Brand Management at Visa Europe.
Success in all market segments: One of the 40 commercials, for example, is set in a movie theater where you can pay with your Visa card. Buying shoes with the card can also be a gesture of love. Plastic money can also make many small "love scenes" possible at the train station.
Campaign in 21 countriesIn order to distinguish these everyday pleasures made possible thanks to the card from the things we normally buy, every item we buy is packaged as a gift in the commercial. The slogan "Love every day" is adapted in each case, for example in the shoe store - "Love every last pair in your size" - or in the spot on travel: "Love every return home".
In addition to the traditional advertising channels, the Visa campaign will also be seen throughout Switzerland in special forms, for example on pizza boxes with the slogan "Love every sofa evening". Advertising screens will also be used at points of sale in department stores, petrol stations and train stations. Banner ads will also be placed on various media websites.
The first phase of the campaign will run in Switzerland until December 2006. The TV commercials will be broadcast on SF 1, RTL, Kabel 1, Pro 7, Sat 1, Vox, TSR 1, TSR 2, TSI 1, TSI 2 and M6. Mediaedge:cia is responsible for media planning.
Visa Europe's "Love every day" advertising campaign is currently running in 21 countries, including Switzerland, Germany, the UK, France, Ireland, Italy, Spain, Greece, Turkey, Portugal, the Netherlands, Finland, Norway, Sweden, the Czech Republic, Poland, Hungary, Lithuania, Latvia, Slovenia and Estonia.
308 million cardsIn Europe
there are over 308 million Visa debit, credit and corporate cards in circulation. The turnover with these cards in retail and cash withdrawals amounted to over 1.17 trillion euros last year. Visa Europe is a "Membership Association" - an organization owned and controlled by its 4,500 European member banks. The organization is owned and managed by Europeans, which enables it to respond quickly to specific market needs of European banks and their customers - cardholders and merchants. Visa Europe is part owner of Visa International.
Visa International ensures the global interoperability of products and the management of the Visa brand. On a global level, Visa is one of the world's leading payment brands and enjoys unparalleled worldwide acceptance with around 24 million acceptance points - including almost one million ATMs.
Andreas Panzeri
