Madeleine von Arx is the new Managing Director of TBWA Zurich

Madeleine von Arx-Richter (41) has been Managing Director at TBWA\Zurich since September. After a brief stint in Western Switzerland at Saatchi& Saatchi Simko in Geneva, she returned to the Zurich agency, where she had previously worked for five years. Previously, as Head of Marketing Communications, she had overall responsibility for the marketing communications of diAx Telecommunications.