HWZ Podcast: The "match" is crucial

In their discussions, Stefan Eggenberger and Stefan Vogler take a close look at relevant topics in communication. They analyze, comment, and offer guidance. Biting comments included.

Stefan Vogler (left), Antonia Lepore from Axa and Stefan Eggenberger.

The UEFA Women's EURO 2025 kicked off in Switzerland yesterday. And AXA Switzerland is an official partner. But what does it mean when sponsorship is more than just logo placement? In this episode, stefanundstefan talks to Antonia Lepore, Chief Marketing Officer of AXA Switzerland, about the power of authentic brand values, strategic partnerships - and the courage to take a stand.

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