Thjnk: A father caught in the act
To promote the benefits of the Migros fresh food selection, the new commercial taps into a feeling that many families recognize from shared meals: food envy.
The film shows a loving father-daughter relationship that is put to a particular test. The father cannot resist the fresh delicacies from Migros. He repeatedly steals berries, pieces of fruit and vegetables or even salami from his daughter's plate. He can't help himself. The girl is increasingly irritated by this behavior, but learns to deal with her father's idiosyncrasies - in her own way.
The film was shot by the directing duo Szymon Rose and Daniel Schäfer. The musical accompaniment to the story is the swing track "Everybody Eats When They Come To My House" by Cab Calloway. The special thing about the choice of music: The lyrics fit perfectly with the plot of the movie.
The film will be shown on TV and on all popular online channels. In addition, two separate online videos have been created that focus on the fresh bread and fruit selection.
Responsible at Migros Rémy Müller (Head of Marketing & Communication), Frédéric Zürcher (Head of Campaigning & Sponsoring), Désirée Strassmann (Head of Campaigning), Giovanna Colucci (Project Manager Campaigning), Erasmo Palomba (Creative Producer), Simone Blaser (Head of Media)
Responsible at Thjnk Zurich Alexander Jaggy, Pablo Schencke (GF Creation), Johannes Gorsboth (Text), Alba Dita Rau, Mara Schwegler (Art Direction), Andrea Bison (GF Consulting), Anne Klein, Fiona Wishart, Claudia Ziltener (Consulting), Gordon Nemitz (GF Strategy) Responsible external partners Feit Film AG (Production), Wiebke Feit Executive Producer), Daniel & Szymon (Director), Nik Summerer (DoP), Björn Krüger-Levy (Producer), Karin Rudokas (Production Coordinator), Selina Olivia Weber (Production Assistant), Vera Guala (Food Styling), Adrian Cristea (Art Director), Damaris Eigenheer (Styling), Jingle Jungle AG (Audio Postproduction) Leland (Music).
