Germany: Springer & Jacoby goes to Avantaxx

According to media reports, the investment company Avantaxx is taking over the advertising agency Springer & Jacoby. And it does so in full. The audit of the ailing creative agency was therefore positive. The reason for the purchase: the investment company wanted to strengthen its advertising and communication activities. The deal was announced on Friday. It is not yet known how Springer & Jacoby will be revived. The agency Elephant Seven, which had also entered the race together with Pixelpark, has thus come away empty-handed. Although initial negotiations had failed, talks were recently resumed. Elephant Seven and Pixelpark will merge before the end of this year.