Advertising expenditure in the daily press is stagnating
Advertising spending in the Swiss daily press remained unchanged in September. The Publicitas Index remains at 92.6 points.
Advertising expenditure in the Swiss daily press remained unchanged in September. The Publicitas index remains at 92.6 points. However, job advertisements are still on an upward trend. They rose by 2.2 points to 153.3 points. According to Publicitas, this trend is likely to continue. There was also a modest increase in the index for real estate advertisements, which climbed from 96.7 to 96.8 points.
According to the SDA, all other advertising categories are still struggling to achieve noticeable growth. In the case of commercial advertisements, it should be noted that the poor result was due to low investment by national advertisers. The same applies to inserts.
Occasional advertisements also decreased compared to the previous year, due to the decline in political advertisements. The asylum referendum in September 2006 resulted in fewer advertisements than the proposals for the bilateral agreements a year earlier.
According to the SDA, all other advertising categories are still struggling to achieve noticeable growth. In the case of commercial advertisements, it should be noted that the poor result was due to low investment by national advertisers. The same applies to inserts.
Occasional advertisements also decreased compared to the previous year, due to the decline in political advertisements. The asylum referendum in September 2006 resulted in fewer advertisements than the proposals for the bilateral agreements a year earlier.
